AERO Eau de Parfum was created "strategic thinkers" in mind: For those that appreciate form and straight lines, who don't care for all the visual bells and whistles found on most fragrance packaging and for those who are less likely to be swayed by emotion but rather by facts and data.
The assignment was to create a design for perfume samples that include punches and folds, marketed towards a defined target group. This project included doing market research and competitor analysis, developing a style guide for the brand, outlining a branding concept, along with designing a unique logo and creating icons for packaging materials.
